Just two days after its release, The Other Guys’ new charity single in aid of Breast Cancer Care has already amassed 40,000 views on the popular video sharing site, YouTube, as well as finishing their first day in the Top 10 Most Liked Music Videos. The video is now the 40th Most Liked Music Video this week alone, despite its very recent release.
While the media reaction has not been quite as strong as that of their previous YouTube hit, Royal Romance (which is now pushing 740,000 views after a significant boost due to their latest release), there has been a lot of positive press for the video, particularly in the bloggersphere and on Twitter.
Colin Montgomerie, a self confessed fan of the group, released a statement declaring his support for the group and the charity: “I am a huge fan of The Other Guys and their work. They have been fantastic in supporting my own charity the Elizabeth Montgomerie Foundation, and I wish them every success and support for their new single, in aid of Breast Cancer Care.”
Celebrities Lemar and Arlene Phillips also tweeted their support for the group. Lemar said “Good job guys,” while Arlene Phillips called the video “Brilliant”.
Jules Knight, alumni of the group and current member of classical quartet Blake, claimed that “Blake officially endorse The Other Guys. Legends.”
Dawn Porter, journalist and presenter of Balls of Steel, said that she “love[d] it” and believed “Katy Perry would love it” as well.
The group also received statements of support from Tatler, Barbour and Hunter Boots, the latter two of which were prominently featured in both the lyrics and the video itself.
As yet, no larger press organisations have picked up the story, and time will tell if the video is to be as successful as Royal Romance, but it appears the boys have once again produced another YouTube hit.